Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, youÂ’ll get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch Series 11 $79

Apple Watch Series 11 brings you invaluable health insights including hypertension notifications¹ and sleep score. Boost your fitness with advanced metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone.⁴ Get up to 24 hours of battery life.³ And now with speedy 5G, you can get fast performance on the go.²

Key Features

• HYPERTENSION NOTIFICATIONS Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.¹
• KNOW YOUR SLEEP SCORE Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
• EVEN MORE HEALTH INSIGHTS Take an ECG anytime.5 Get notifications for a high and low heart rate, an irregular rhythm,⁶ and possible sleep apnea.⁷ View overnight health metrics with the Vitals app8 and take readings of your blood oxygen.⁹
• STUNNING DESIGN Thin and lightweight, Series 11 is comfortable to wear around the clock—while exercising and even when you’re sleeping, so it can help track your key metrics.
• A POWERFUL FITNESS PARTNER With advanced metrics for all your workouts, plus features like Pacer, Heart Rate Zones, training load, Workout Buddy powered by Apple Intelligence from your nearby iPhone,4 and more. Series 11 also comes with three months of Apple Fitness+ free.¹⁰
• BIG BOOST IN BATTERY LIFE With up to 24 hours of normal use.³ And fast charge for up to 8 hours of normal use in just 15 minutes.¹¹
• BUILT TO LAST With a superdurable glass display that’s 2x more scratch resistant than Series 10.¹² Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.¹³
• SAFETY FEATURES Series 11 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.¹⁴ Check In can automatically notify a loved one when you’ve arrived at your destination.
• STAY CONNECTED Send a text, take a call, listen to music, use Siri, and get notifications. Series 11 (GPS) works with your iPhone or Wi-Fi to keep you connected.

Apple Watch Series 11 requires iPhone 11 or later with iOS 26 or later. 1Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons. 2Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular. 3Battery life varies by use and configuration. See apple.com/watch/battery for more information. 4Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115. 5The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older. 6Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). 7Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. 8The Vitals app is for wellness purposes only and not for medical use. 9The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app. 10Apple Fitness+ requires a subscription. 11Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model, and Apple Watch SE 3. 12Apple Watch Series 11 is 2x more scratch resistant compared to earlier models. 13Apple Watch Series 11 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/109522. Apple Watch Series 11 is rated IP6X dust resistant. 14Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information. 15Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions. 

Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, you'll get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch Ultra $99

Apple Watch Ultra 3 now features built-in satellite communications,¹ multiday battery life,² and the largest, brightest display in an Apple Watch.³ It also delivers advanced metrics, Custom Workouts, dual-frequency GPS, and invaluable health insights like hypertension notifications⁴ and sleep score. It’s not called Ultra for nothing.

Key Features

• RUGGED AND READY TO GO The ultimate sports and adventure watch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant 100m—great for swimming, diving, and high-speed water sports.⁵
• BRIGHT, BEAUTIFUL DISPLAY A large and advanced display that emits more light at wider angles—making it even brighter and easier to read.³ You can also use the display as a flashlight.
• MULTIDAY BATTERY LIFE Up to 42 hours of normal use and up to 72 hours in Low Power Mode.² Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.²
• ULTIMATE RUNNING AND WORKOUT COMPANION Precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, running power, Workout Buddy powered by Apple Intelligence from your nearby iPhone,⁶ and training load give runners, swimmers, cyclists, and athletes everything they need.
• SAFETY FEATURES Ultra 3 can detect a hard fall or severe car crash.⁷ If you don’t have cell service or Wi-Fi, built-in satellite communications let you text emergency services via satellite to get help.²
• CUSTOMIZABLE ACTION BUTTON One quick press gives you precise, physical control over a variety of customizable functions—like starting a workout or turning on the flashlight.
• INVALUABLE HEALTH INSIGHTS Get notified of possible hypertension,⁴ an irregular heart rhythm,8 sleep apnea,⁹ or an unusually high or low heart rate. Track your sleep score and your daily health status with the Vitals app10 and take readings of your blood oxygen.¹¹
• THE FREEDOM OF CELLULAR Take and make calls, stream music and podcasts, and listen on your AirPods or the built-in watch speaker—all without your iPhone.¹² And now with speedy 5G, you can get fast performance on the go.¹³
• TRAILBLAZING BANDS Ultra 3 has four elegant, endlessly versatile band styles that meet all the demands of your daily activities, from workouts to nights out.

Apple Watch Ultra 3 requires iPhone 11 or later with iOS 26 or later. 1Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS/MMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information. 2Battery life varies by use and configuration. See apple.com/watch/battery for more information. 3When angled away from the user as compared with Apple Watch Ultra or Ultra 2. 4Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons. 5Apple Watch Ultra 3 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 3 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/109522. 6Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115. 7Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information. 8Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). 9Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. 10The Vitals app is for wellness purposes only and not for medical use. 11The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app. 12Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions. 13Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular. 

Add peace of mind with AppleCare+.

Every Apple Watch comes with a one-year limited warranty and 90 days of technical support. AppleCare+ for Apple Watch, Apple Watch Nike, and Apple Watch Ultra extends your coverage and adds unlimited accidental damage protection. Each incident is subject to a $69 service fee plus applicable tax for Apple Watch and Apple Watch Nike and $79 plus applicable tax for Apple Watch Ultra. In addition, you'll get 24/7 priority access to Apple experts by chat or phone.*

AppleCare for Apple Watch SE $49

Apple Watch SE 3 is packed with health, fitness, connectivity, and safety essentials—all for a great value. Track your sleep score. Get richer health insights in the Vitals app.¹ Stay active with a wide range of workouts. Save time with fast charging.² See your info at a glance with the Always-On display. And still get all-day, 18-hour battery life.³

Key Features

• HEALTH ESSENTIALS Temperature sensing4 enables richer insights in the Vitals app1 and retrospective ovulation estimates. You'll also get a daily sleep score, sleep apnea notifications,⁵ and be alerted if you have a high or low heart rate or an irregular rhythm.⁶
• GREAT BATTERY LIFE Enjoy all-day, 18-hour battery life.³ Then charge up to twice as fast as SE 2⁷ and get up to 8 hours of battery in just 15 minutes.²
• ALWAYS-ON DISPLAY Now you can read the time and see the watch face without raising your wrist to wake the display.
• A GREAT FITNESS PARTNER SE 3 gives you a healthy number of ways to track your workouts. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone,⁸ you’ll hit your goals like never before.
• STAY CONNECTED Send a text, take a call, listen to music and podcasts, use Siri, and get notifications. SE 3 works with your iPhone or Wi-Fi to keep you connected.
• SAFETY FEATURES SE 3 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.⁹ Check In can automatically notify a loved one when you’ve arrived at your destination.
• APPLE WATCH FOR YOUR KIDS Set up Apple Watch For Your Kids, even if they don’t have their own iPhone.¹⁰ So they can call, text, and share their location.
• YOUR WATCH, YOUR WAY Express yourself with dozens of easily customizable faces and a wide range of bands in different colors, styles, and materials.

Apple Watch SE 3 requires iPhone 11 or later with iOS 26 or later. 1The Vitals app is for wellness purposes only and not for medical use. 2Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model, and Apple Watch SE 3. 3Battery life varies by use and configuration. See apple.com/watch/battery for more information. 4The temperature sensing feature is not intended for medical use. Temperature sensing is available only on Apple Watch Series 8 and later and all Apple Watch Ultra models. 5Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. 6Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). 7Testing conducted by Apple in July and August 2025 using preproduction Apple Watch SE 3 (GPS + Cellular) and Apple Watch SE 2 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary. 8Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115. 9Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information. 10Not all features will be available if the Apple Watch is set up through Apple Watch For Your Kids. Check support.apple.com/en-us/109036 for details. Wireless service plan required for cellular service. Check apple.com/watch/cellular for participating wireless carriers and eligibility. 11Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions. 12Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.